How to Become a Successful YouTuber and Grow Your Channel in 2021


grow youtube channel

So you want to be the next big name on YouTube as a vlogger and making money on YouTube? If this describes you, then there are a few things you must put into consideration to drive the viewer traffic to your YouTube channel and get famous.

On this article, we will take you through a step by step guide on how to get started on YouTube. We will reveal the tips and trick how to become the next badass vlogger that you probably want to be right now as you read this.

First things first, how do you get started or what is the starting point when you want to grow your channel and get a ton of subscribers?

It is always essential to start building your “YouTube Empire” from scratch and start by seeing yourself as the famous YouTuber you have always dreamt of becoming.

You may be wondering isn’t that sounds overconfident? Yes, it is! But think this way: You want to be watched by somebody else, and you are going to talk in front of your vlogging camera and record everything that you think other people want to hear and watch. If you don’t have any confidence, you will end with talk and act like the most bored people to watch on Youtube! No one wants to spend even a minute to view your content.

Once you get that essential point and dare yourself to start your Youtube channel. Then you can follow these tips you should consider to become a popular Youtuber:

1. Identify a Name for Your YouTube Channel

It all starts with the name of your channel once you have created an account. Creating an account is a piece of cake, but choose the name of your channel could be challenging.

When looking a name for your channel, you should ask yourself, how do you want to market yourself on YouTube and social media in general? The name should not just be attractive or unique, but you should as well be able to give it a sophisticated touch that will make a statement on YouTube once you start using it.

Take your time and think about a name that suits your content or what you want to be on YouTube. It should be easy to remember name that users can search and find you easily.

The username of your choice can either be something related to your channel or your personality. You should know that the name you choose will not just be used on YouTube but other social media platforms where you will be marketing your content.

Protips: Avoid to choose name that can misslead your viewers, or a name that contains a trademark of any brands.

2. Create your content

Since Youtube is social media to promote your vlog content, then you should start to create your content. It always best to begin to introduce who you are, the reason why you make this channel, and what topic you want to share in your contents?

Try to make sure your video length in a minimum of 5-8 mins, that we believe the perfect length that can help you to introduce and deliver the main message to your viewer without makes them get bored.

Also if you plan to monetize your Youtube videos, then you need to make sure if your content follows Advertiser-friendly content guidelines to avoid your account get banned.

3. Use of Keywords in Your Video Title

This is not only important when used in web content but they are also very important when used to create titles for your YouTube videos. It starts by finding out what your audience to be is looking for on YouTube.

If you want your contents to be easily discoverable on YouTube then you must be able to craft the best metadata which includes tags, keywords, description and title.

The types of words you use depend on the type of content you will be producing for your viewers. By now you definitely comprehend that successful YT channels do not just rely on high quality content or type of content alone but by use of keywords that make your videos discoverable on YouTube.

There are some very important tools you can always take advantage of when you want to learn how craft an engaging and easily discoverable title or metadata to help grow your channel.

These tools include Google Trends, YouTube trends and YouTube’s autocomplete search bar. Here you will be able to know how to use a proper keyword and how to promote your channel easily.

When describing your channel you must also inform the reader what it’s about and inform the viewer about other places they can find your content.

The last thing that comes after this is a call to action which may be requesting people to subscribe to your channel and take advantage of a special offer which could be an eBook or something you want to share with them.

Before we wrap it up on keywords usage, it’s also important to note that the titles you use must be snappy and precise giving a quick insight of your video’s content.

4. Promote Your Channel – Market Your Brand

Do not just rely on YouTube when it comes to reaching out to your viewers. There are also other social platforms like Instagram, Facebook, Twitter or Snapchat you can always market your YouTube channel.

YouTube isn’t the only channel you can always promote yourself on but there are several other platforms offering you a chance to meet your audience and tell them more about your brand.

Video thumbnail is also an essential aspect when it comes to marketing and promoting your video. By creating an attractive and easy to recognize thumbnail will help you to increase the Click-Through Rate (CTR) of your video.

But, avoid trying to increase your Youtube CTR using thumbnails or titles that are not relevant or mislead (aka clickbait). When your viewer realize that your video is not related with the thumbnail, they tend to close or end to view the video. Which mean average view duration will be very low, and Youtube are less likely to recommend that type of video for the users.

5. Increase your Subscribers – Keep Creating High Quality & Engaging Content for Your Audience

You should make sure that the quality of your YouTube content is top notch. Your videos should be high quality by ensuring that you follow some vlogging guides by the famous vloggers.

Gear up yourself with the recommended devices to help you create a good video, like use the recommended camera for making a Youtube video, use camera stabilizer if you vlogging mobile, etc.

Be sure also to create content that able to engage your audience, for an example if you are a travel vlogger, your viewers should be interested with all the things that related with your travel experiences, travel gears, or tips and trick while traveling and so on.

6. Understand Who Your Competitor is and Collaborate if Possible

You definitely want to be the best so you should be able to know what other vloggers like you are doing so as to be able to beat them and be the trending channel that’s a must watch.

Find if there are some platforms and opportunities that your competitors have not noticed and be the first one to use those avenues to increase the number of viewers subscribing to your channel.

Find out if there are special high ranking keywords that competitors do not use and include them in your title or metadata.

If there are other people doing what you are doing on YouTube or you know someone that has huge amount of subscribers in their channels you should collaborate with them. That will give you more chance to increase your subscribers once the it becomes viral videos.


In summary, the following is a complete list of what you should do in order to be successful on Youtube and become a famous vlogger.

  • Come up with your channel name or a name that people will use to find you on YouTube
  • Make sure that your titles are keyword optimized
  • Market yourself on YouTube and other platforms
  • Collaborate with other YouTubers
  • Create high quality and engaging content
  • Reach out to your audience and ask them to subscribe to your channel
  • Engage your viewers
  • Repeat again author Anastasia Russell
Anastasia is a 26-year-old blogger who always motivated to observe the ways humans interact with technology. She is currently undertaking a master degree program at the Uppsala University specializing in Human-Computer Interaction & Design Program.
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